Let’s Keep the Momentum Going

The Whiteshell Marketing Organization (WMO) is a collective of local businesses dedicated to promoting the Whiteshell as a premier year-round destination. By working together, we are driving record-breaking results and building a brighter future for all.

Our Shared Success: The Impact of Your Partnership

You may have noticed a significant increase in online interest in the Whiteshell this year. We are proud to share that your business has benefited from our marketing campaigns, which have driven record-breaking results. Our data shows we exceeded our key awareness and engagement marketing goals for 2025, reaching visitors eager to explore everything our area has to offer.
The momentum was so strong that we exceeded our strategic targets a full four months ahead of schedule! We are proud to share the numbers with you:

YEAR-TO-DATE PERFORMANCE (JANUARY – AUGUST 2025)

We are thrilled to report on the incredible progress we’ve made since the beginning of the year, with our efforts reaching a massive audience and generating significant interest in the Whiteshell through organic social media posts.

• Impressions: Our content has been viewed over 1,532,505 times since January 2025.
• Reach: We reached over 1,011,213 people since January 2025.
• Engagements: Our posts have generated over 64,350 engagements since January 2025.
• Facebook Follower Growth: 699 New Facebook Followers since January 2025.
• Instagram Follower Growth: 927 New Instagram Followers since January 2025.

YEAR-OVER-YEAR GROWTH (SUMMER 2025 VS. SUMMER 2024)

Our strategic focus has led to exponential growth across the board. The following metrics show just how much we’ve expanded our impact compared to the same period last year.

• 5,703% Increase in Reach
• 6,834% Increase in Impressions
• 1,172% Increase in Page Viral Impressions
• 4,208% Increase in Page Engagements
• 40% Increase in Facebook Followers
• 19% Increase in Instagram Followers

What This Means for Your Business

These numbers are direct indicators of a growing, engaged audience being introduced to the Whiteshell and its businesses.

1. Massive Awareness: With over 1.5 million Impressions and 1 million in Reach, your business is part of a marketing machine that gets the Whiteshell brand in front of a huge number of potential visitors.
2. Authentic Engagement: Our high Engagement and Virality rates show that our audience isn’t just seeing our posts; they are actively interacting with and sharing them. This means your business promotions are reaching an even wider audience through trusted peer-to-peer recommendations.
3. A Growing Audience: Our growing follower count means we are building a valuable, built-in audience for all future promotions.

New Digital Advertising Campaigns

Beyond our organic social media success, we also piloted two digital advertising campaigns that added to our digital success. These metrics are not included in the organic data we shared earlier.

• Click Through: Generated 320 link clicks directly to our members’ websites
• Page Engagements: 5,582 on top of our organic numbers
• Page Reach: reached an additional 99,590 people
• Impressions: 167,637 additional views

These metrics are a direct reflection of our campaigns’ success in promoting our members’ businesses. The reach, impressions, and engagements you see are a result of our ads featuring our members, ensuring your business remains top of mind for visitors and reaches a wider, more engaged audience that is actively seeking out Whiteshell businesses.

Building on this proven success, we are gearing up to launch new digital advertising campaigns that will run continuously to promote our members, ensuring your business remains top-of-mind for visitors and driving traffic directly to your website.

Why Membership is a Smart Investment

Your membership is an investment in the growth of your business and the Whiteshell community. By partnering with the WMO, you directly benefit from:

1. Amplified Visibility: Your business is actively promoted on our growing social media platforms, reaching a wide, engaged audience.
2. Targeted Digital Advertising: We ensure your business is top-of-mind for visitors with our successful digital advertising campaigns, which now run continuously.
3. Strategic Marketing Support: You contribute to and benefit from a professional marketing strategy that leverages data-driven insights to boost tourism throughout the year.
4. Community Partnership: You become a vital part of a unified voice, helping us collectively strengthen the Whiteshell’s brand and attract visitors from key markets.

The Next Step for Your Business

Whether you’re a returning member or a new business, your partnership is vital to the Whiteshell’s future. By joining us, you ensure your business is part of our powerful marketing efforts. Don’t miss the opportunity to have your business represented to our growing audience and benefit from the momentum we’ve already built.

Your membership will help us fund key initiatives outlined in our 2025-2026 Strategic Plan and Marketing Plan, including:

1. Promoting year-round tourism by highlighting seasonal activities, events, and unique local experiences through organic social media posts and digital advertising.
2. Driving traffic to explorethewhiteshell.com through paid social media advertising and digital ad campaigns with partners like Travel Manitoba.
3. Creating new events that will draw even more people to the Whiteshell, supporting the entire community.

Ready to join us for the 2025/2026 Membership Year?

 Join Now

We look forward to partnering with you!