The Whiteshell Marketing Organization
The Whiteshell Marketing Organization (WMO) is a collective of local businesses dedicated to promoting the Whiteshell as a premier year-round destination. By working together, we are driving record-breaking results and building a brighter future for all.
Join The Whiteshell Marketing Organization
Your membership is an investment in the growth of your business and the Whiteshell community. By partnering with the WMO, you directly benefit from:
- Amplified Visibility: Your business is actively promoted on our growing social media platforms, reaching a wide, engaged audience.
- Targeted Digital Advertising: We ensure your business is top-of-mind for visitors with our successful digital advertising campaigns, which now run continuously.
- Strategic Marketing Support: You contribute to and benefit from a professional marketing strategy that leverages data-driven insights to boost tourism throughout the year.
- Community Partnership: You become a vital part of a unified voice, helping us collectively strengthen the Whiteshell’s brand and attract visitors from key markets.
Our Shared Success
You may have noticed a significant increase in online interest in the Whiteshell this year. We are proud to share that your business has benefited from our marketing campaigns, which have driven record-breaking results. Our data shows we exceeded our key awareness and engagement marketing goals for 2025, reaching visitors eager to explore everything our area has to offer.
The momentum was so strong that we exceeded our strategic targets a full four months ahead of schedule!
YTD PERFORMANCE
We are thrilled to report on the incredible progress we’ve made since the beginning of the year, with our efforts reaching a massive audience and generating significant interest in the Whiteshell through organic social media posts.
- Impressions: Our content has been viewed over 1,532,505 times since January 2025.
- Reach: We reached over 1,011,213 people since January 2025.
- Engagements: Our posts have generated over 64,350 engagements since January 2025.
- Facebook Follower Growth: 699 New Facebook Followers since January 2025.
- Instagram Follower Growth: 927 New Instagram Followers since January 2025.
YOY GROWTH
Our strategic focus has led to exponential growth across the board. The following metrics show just how much we’ve expanded our impact compared to the same period last year.
- 5,703% Increase in Reach
- 6,834% Increase in Impressions
- 1,172% Increase in Page Viral Impressions
- 4,208% Increase in Page Engagements
- 40% Increase in Facebook Followers
- 19% Increase in Instagram Followers
Strategic Plan
The Whiteshell Marketing Organization is moving forward with a fresh vision for growth, collaboration, and connection.
Our new Strategic Plan lays out how we’re strengthening our marketing efforts with a modern digital approach that builds awareness for the Whiteshell and supports the success of our members. By using our website and social media more strategically, we’re creating new ways to share stories, promote local experiences, and highlight what makes our region truly special.
This plan also focuses on building stronger partnerships, hosting new events, and creating opportunities for our members to engage, connect, and thrive together. Internally, we’re working to improve efficiency and set clear goals that guide how we operate and grow as an organization.
Download the Whiteshell Marketing Organization’s Strategic Plan to learn how we’re shaping the future of marketing in the Whiteshell and working together to make a bigger impact.
